Search Engine Optimization is usually referred to as SEO. SEO is the process of improving your site to increase its visibility in Search Engines like Google, Bing, Yandex and Baidu.
When people search for products or services related to your business in search engines the better visibility search engines have of your site, the more likely you are to capture the attention of prospective and existing customers/clients to your business site.
Hiring an SEO agency is a critical step in building the long term stability of your business. An SEO agency is uniquely positioned to drive growth and online traffic from search engines like Google, Bing, Yandex and Baidu.